- 27 avril 2021
- Architecture de paysage commerciale
- Design urbain et espaces publics
27 avril 2021 – Par: Elizabeth Kennedy. Retail is the heart of American life. Dating back to the earliest U.S. towns and cities, commercial storefronts have been more than a place to purchase goods. At their best, they have been a central hub for exchanging news, a way to make a living for recent immigrants and women, and a source of new ideas and tastes. At their worst, commercial streets have been separate spheres with hard boundaries. In many neighborhoods, as new waves of residents have arrived, commercial streets have created and sustained communities.
Before the pandemic, there were many worrying reports of street retail’s demise, a consequence of the dominance of the digital economy. Many retail companies were shifting from emphasizing products to selling experiences, but that evolution vaporized overnight in March 2020. Today, the retail street is struggling. Online commerce has accelerated under the pandemic, and many small businesses have not survived the year without a steady flow of customers. Recent economic research forecasts up to 10,000 stores could close in 2021, and though it also predicts 4,000 openings, most of those will be concentrated in discount (think dollar-store chains) and grocery. In addition, surveys suggest that many who migrated to online-only shopping during the pandemic aren’t rushing back to in-store shopping after it ends. Sociable, vibrant street life will need an injection of energy and vision to meet the next moment.
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